Project Type

Restaurant Branding | Digital Menu Design | Print Design | Promotional Marketing.

Role

Graphic Designer

Project Overview

New York Pizza & Grill, located in Dinuba, CA, needed updated marketing materials to improve customer engagement and promote digital ordering. The project included redesigning their TV screen menu displays, creating promotional graphics, and designing a physical brochure with a QR code to encourage customers to place orders through their app.

Challenge

The restaurant wanted to create a more effective way to showcase menu items, promote special offers, and encourage customers to use their online ordering platform. The designs needed to be visually appealing, easy to understand, and effective across both digital and print formats.

Design Solution

I created a cohesive design system across digital and physical platforms. The TV screen promotions were redesigned to highlight featured items, special deals, and limited-time offers, using strong visuals and clear messaging to capture customer attention.
A physical brochure was designed with organized menu information, appealing food imagery, and a QR code that guided customers directly to the restaurant’s ordering app. The goal was to create a convenient ordering experience while helping increase online orders and customer engagement.

Tools Used

Adobe Illustrator — Layout design, typography, vector graphics, and print preparation Canva — Promotional layouts and content organization