Case Study -Khalsa Credit Union
— Credit Union Multi-Screen TV Display
Project Type
Motion Graphics | Digital Signage | Media Wall Animation | Branding
Role
Motion Graphic Designer
Project Overview
Designed an animated digital media experience for a Khalsa Credit Union, Canada displayed across three connected TV screens with a combined resolution of 5760 × 1080 pixels. The objective was to create a seamless widescreen animation that communicated the organization’s services while strengthening its brand presence in a modern and engaging way.
Challenge
Develop an animated media wall where three individual TV screens function as one continuous display. The design needed to maintain visual continuity across screen bezels, capture visitors’ attention, and effectively communicate key financial services without overwhelming the audience.
Design Solution
Using Adobe After Effects, I designed a synchronized widescreen animation that flowed smoothly across all three displays. The motion graphics incorporated the Credit Union’s branding, clean typography, icons, and subtle transitions to create a professional and welcoming visual experience.
The content was organized to highlight core services, promote financial products, and reinforce the organization’s values while ensuring information remained clear and easy to read from a distance.
Tools Used
- Adobe After Effects – Motion graphics and animation
- Adobe Illustrator – Vector graphics and icons
- Adobe Photoshop – Image editing and asset preparation
Design Process
- Planned the layout for a 5760 × 1080 three-screen media wall.
- Created storyboards to map content flow across the displays.
- Designed graphics and visual assets aligned with the Credit Union’s brand identity.
- Animated transitions and motion elements in Adobe After Effects.
- Tested content alignment to ensure smooth continuity across all three screens.
- Exported optimized files for digital signage playback.
Final Outcome
The final media wall delivered a cohesive digital experience that transformed three separate TV screens into a single immersive display. The animation enhanced the customer experience within the branch by presenting information in a visually engaging and professional format while reinforcing the Credit Union’s brand identity.